As we look back on 2024, it’s clear that this was a year of innovation and evolution in the world of cycling. From the emergence of new technologies to shifts in how cyclists approach performance and comfort, the trends of the past year have reshaped the way we ride. Whether you’re a seasoned racer, a weekend warrior, or an adventure seeker, the changes we saw last year offer something for everyone.
This blog explores the key trends that made waves in 2024, from wider tires and larger bike computers to advancements in aerodynamics and nutrition. We’ll also dive into the growing dominance of electronic groupsets, the rise of shorter crank lengths, and the quest for marginal gains through innovations like aero socks and narrower handlebars.
Join us as we reflect on the trends that defined 2024 and consider what they might mean for the future of cycling.
In 2024, the trend toward wider tires continued to gain momentum across all cycling disciplines. Gravel riders are increasingly opting for wider tires to benefit from added puncture protection, enhanced traction, and improved comfort on rough terrain. However, this trend is not exclusive to gravel cycling; road cyclists are also making the shift toward wider tires.
The move to wider profiles is partly driven by advancements in wheel design. Many companies are now producing wheels with wider rim profiles, which pair seamlessly with larger tires to create a more aerodynamic setup while also boosting ride comfort. For gravel enthusiasts, the evolution of bike design—offering clearances for tires as wide as 50mm or more—has opened the door to even broader options, including mountain bike tires in some cases. While the performance advantages of wider tires, such as increased grip and rolling efficiency on loose surfaces, are undeniable, the comfort they provide remains their most significant draw. Whether tackling an epic race or a multi-day adventure, the ability to ride all day in comfort is invaluable.
Comfort is also driving the adoption of wider tires among road cyclists. With road surfaces often far from perfect, wider tires at lower pressures effectively absorb vibrations and reduce fatigue, making long rides more enjoyable. The introduction of products like Pirelli’s PZero Race tires in 35mm and 40mm sizes further challenges the outdated notion that wider tires are slower. Wider, it seems, is both faster and more versatile in 2024.
Was 2024 the year when cyclists fully embraced the mantra “Aero is Everything”? One of the most noticeable trends this year was the growing popularity of narrower handlebars. By reducing the width of the handlebars, riders effectively decrease their frontal area, improving aerodynamics and increasing speed. Narrower handlebars encourage a more compact hand position, further enhancing aerodynamic efficiency.
Some manufacturers have even pushed the boundaries by creating handlebars narrower than the UCI's limit of 36cm at the widest point. In addition, many riders now set up inward-flared hoods, bringing the rider's hand position even closer together. This setup not only boosts aerodynamics but also reflects a broader trend toward optimizing rider positioning for speed.
The question remains: will this trend continue into 2025? Could handlebars become even narrower, or will we see a pushback as riders balance aerodynamics with comfort and control? Regardless, the rise of narrower handlebars in 2024 demonstrates that marginal gains remain a central focus for many cyclists.
In 2024, bike computers took a leap forward in size and functionality. With the advent of more advanced features and enhanced GPS tracking, larger screens became the norm. But was the growth in screen size simply a byproduct of these advancements, or did it become a necessity for the modern cyclist?
Models like the Garmin Edge 1050 and Wahoo Element Ace stood out for their superior navigation capabilities, with expansive displays that make it nearly impossible to miss a turn. These larger screens aren't just about navigation; they’re also a boon for exploration and adventure riders, offering clear, detailed maps for new routes.
For racers and data enthusiasts, the benefits extend beyond navigation. Bigger screens allow for more metrics to be displayed simultaneously, providing a wealth of information at a glance. Whether it’s tracking power, heart rate, or lap times, these larger bike computers cater to cyclists who crave data without compromise. As technology continues to evolve, the question isn’t whether bike computers will get bigger, but how they will continue to integrate size and functionality to enhance the ride experience.
In 2024, the cycling industry placed a greater emphasis on proper nutrition during rides, with advancements that transformed how cyclists fuel their efforts. Many companies introduced more personalized and higher-quality nutrition options, enabling riders to consume increased carbohydrates more effectively. This shift has been a game-changer, significantly reducing the risk of bonking and improving performance during long and demanding rides.
Beyond improvements in the nutrition itself, 2024 also saw innovations in how cyclists carry their fuel. Bladder packs gained popularity, particularly among off-road riders and endurance enthusiasts, as they provided a practical solution for carrying larger volumes of hydration and nutrition supplies. Additionally, the introduction of bigger water bottles—some as large as 1 litre—allowed riders to extend their range without frequent stops, all while fitting seamlessly into standard bottle cages.
These advancements have not only enhanced the convenience of fueling on the bike but also reshaped how cyclists approach ride preparation and endurance strategies. From personalized nutrition to better storage solutions, 2024 made it easier than ever to stay fueled and ready for any challenge.
In 2024, electronic groupsets solidified their dominance in the cycling world. Thanks to trickle-down technology from major players like SRAM and Shimano, electronic components became more accessible, featuring in more affordable groupsets such as Shimano 105 Di2 and SRAM Rival eTap AXS. While many cyclists still cherish the simplicity of mechanical shifting, it’s hard to deny the appeal of the consistent, precise performance offered by electronic systems.
One of the standout benefits of electronic groupsets is the ability to personalize shifting preferences. Shimano’s Di2 system, for instance, offers options like synchronized shifting, while SRAM’s AXS platform allows riders to program extra buttons on their shifters to perform custom functions. These innovations not only improve performance but also provide a more tailored riding experience.
Additionally, the elimination of traditional shift cables means reduced maintenance, allowing riders to spend less time in the workshop and more time on the road or trail. However, with this added convenience comes a crucial reminder—don’t forget to charge those batteries! The rise of electronic groupsets in 2024 demonstrates how technology continues to transform cycling, making it more efficient, customizable, and rider-friendly.
In 2024, the quest for aerodynamic efficiency extended well beyond narrow handlebars. Cyclists embraced a variety of aero innovations, with standout products like the POC Procen Air helmet making waves across the racing scene. This helmet gained prominence by delivering significant aerodynamic gains, contributing to victories for teams like EF Education in major road races and some of the world’s most prestigious gravel events. Its success raises an intriguing question: will more companies design helmets that strike a balance between traditional aero road helmets and full Time Trial helmets?
Another notable trend was the rise of aero socks. These sleek, affordable accessories became increasingly popular among amateur and professional cyclists alike. By offering a simple and inexpensive way to save a few watts, aero socks proved to be one of the year’s most accessible performance upgrades.
From helmets to apparel, 2024 highlighted the growing emphasis on marginal gains, as cyclists sought every opportunity to optimize their performance through aerodynamics.
The trend toward shorter cranks continued to gain traction in 2024, with 165mm emerging as the most popular "shorter" crank length. This shift offers several key benefits for cyclists. By using shorter cranks, riders can maintain a more open hip angle, improving comfort and reducing strain, especially in aggressive riding positions like those used in time trials or triathlons.
Additionally, shorter cranks allow cyclists to naturally increase their cadence without compromising power output. This makes them a particularly appealing choice for riders looking to optimize efficiency and reduce fatigue over long distances. The rise in popularity of shorter cranks reflects a growing focus on biomechanics and individualized fit, showing that small adjustments can lead to significant performance gains.
As we wrap up our look at the cycling trends of 2024, it’s evident that the industry is moving toward more personalized, efficient, and aerodynamic designs. From electronic groupsets to advanced nutrition strategies and the continued quest for speed with aero helmets and narrower handlebars, cyclists are pushing the boundaries of what’s possible.
While the trends of last year may seem like small improvements, collectively, they reflect a broader shift in how we approach cycling. Comfort, efficiency, and performance are no longer separate goals—they’re seamlessly integrated into every aspect of bike design, gear, and nutrition. As we move into 2025, it's exciting to think about what new innovations will continue to elevate the cycling experience.
For now, it’s clear that the future of cycling is brighter, faster, and more individualized than ever before.
