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Zipp 353 NSW Brand Image

ZIPP Wheels Brand Story


ZIPP's history goes back 30+ years to 1988. The brand is rooted in Indy's auto-racing scene. Motorsports engineer, Leigh Sargent, specialized in the repair, modification, manufacturing, and aerodynamic design of Indy 500 cars. But, after examining disc wheels for bicycles in the 1980s, he saw the potential to design something better and faster.

From there, he registered ZIPP as a trademark and set out to work. ZIPP's first product, the disc wheel, is designed for seven-speed freewheels. These carbon products were designed right alongside auto-racing parts. The goal for each is the same: Creating speed weapons.

In 1990, just two years after the brand's founding, Kona legend, Mark Allen, became the first winner to ride ZIPP wheels. ZIPP's early products, including the tri-spoke, ZIPP 440 deep-section wheel, and the ZIPP 2001 bike became aero weapons of choice in the early 1990s.

Today, ZIPP carries on its history and legacy as it moves into its fourth decade with its singular mission unchanged: Making you faster.

Why NOMAD Loves ZIPP Wheels


ZIPP is a widely-recognized wheel brand in triathlon and road racing, and has partnered with cycling legends over its illustrious story. Its first foray into official sponsorship of a top Tour de France-level team occurred in 2000 when it signed with the Belgian Lotto-Adecco team.

It's hard not to love a brand when it is synonymous with cycling legends - past and present. Plus, how can we not be fans of a brand whose singular mission is to make us faster in the sport we love?

Shop ZIPP Wheels in Canada with NOMAD.

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