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Reserve Wheels Brand Story

The crew at Reserve consists of passionate cyclists and meticulous engineers, constantly striving to find the ideal mix of components for their wheels to enhance your cycling experience. Whether you're tackling a World Cup downhill run, navigating high mountain trails, taking sharp turns in a criterium, or conquering peaks in the Tour de France, Reserve's experts are dedicated to considering your needs as a cyclist when designing their wheelsets.

Each rim produced by Reserve is crafted with a particular challenge in mind, aimed at claiming victory in races. Reserve wheels have been rigorously tested and validated at the most elite levels, from the Santa Cruz Syndicate to Team Jumbo-Visma.

The Reserve research and development team brings together years of knowledge in composite engineering, aerodynamics, and top-tier bicycle design, all to ensure you enjoy an enchanting cycling experience without needing to be an expert in engineering. They've done the hard work so you can simply hop on your bike and enjoy the ride.

As avid bikers themselves, the Reserve team understands the frustration of a breakdown during a ride. They've dedicated years to refining the carbon materials they use, informed by extensive testing and real-world feedback, to get to their current level of excellence.

So, you can feel confident in your wheels and focus on enjoying your ride—whether that involves speed, agility, or endurance. And in the unlikely event of an issue, Reserve's 'No Missed Rides' lifetime guarantee is there to ensure your cycling adventures continue uninterrupted.

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Guelph, ON
(888) 303-3344
(888) 303-3344
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