1st Endurance

First Endurance came into existence in 2002 when its founders, through their own experiences, recognized a gap in the nutritional options available to athletes. Their insight led to the development of innovative formulas specifically crafted to support extraordinary athletic achievements.

Like their customers, the First Endurance team has spent countless hours traveling to competitions and have endured their share of less-than-ideal hotel accommodations. Their experiences include competing in freezing conditions and weather that's unpredictable, switching from rain to hail, then snow, and back to rain.

Experiencing these trials alongside other athletes forges a unique connection that goes beyond simply aiming to win. The journey is about more than crossing the finish line; it's about the collective experiences, the losses, and triumphs along the way. It's about the kinship that emerges from persistent determination.

Each product from First Endurance stands out on its own for its quality and effectiveness. However, when these products are used together, they create a comprehensive nutrition system that acts synergistically, enhancing your ability to train and compete in ways you never thought possible.