Alba Optics

ALBA Optics Brand Story

ALBA Optics' story begins with the pursuit of an original mould - of iconic shapes inspired by the Italian flare of the 1980s - adapted to modern-day technology. Guided by this grand ambition, the founders launched their inaugural cycling sunglasses model - the legendary DELTA.

It's hard to overstate the brand's pride in its founding heritage and its deep connection to Italy - a country with a rich history in both the cycling and sunglasses industries. Indeed, core to the brand's business ethos and authenticity is producing its cycling sunglasses in the company's birthplace.

To equip athletes from far-flung corners of the planet, its founders are relentless on designing cycling sunglasses that are aesthetically pleasing - all while enabling peak performance. At the heart of the brand is a burning passion for revolutionary cycling sunglasses that drive performance and results, but an enhanced quality of life, too. In the words of its founders: The goal is not to finish first, but to get to wherever you want, in any condition.

It's a story - and a flourishing legacy - that we can all be proud of.

Why NOMAD Loves ALBA Optics

There are countless reasons why we love ALBA Optics at NOMAD. It's pretty simple: As avid cyclists constantly seeking out our next thrill in the saddle, the brand's one-of-a-kind sunglasses enable our performance year-round - in Canada or wherever we happen to be chasing a grueling ride.

We've all been there...hot, sticky summer day with sweat dripping all over your lenses? Your cycling sunglasses need a lens with a coating that allows the sweat to run off so you can maintain your view of the road or trail stretching out in front of you. Funny how maintaining sight lines has a lot to do with safety and enjoyment on the bike! The Alba's have a coating to allow water to bead up, not to mention providing scratch and impact resistance.

Additionally, they offer cycling sunglasses with interchangeable lenses that are a must-have for any cyclist's kit (check out our ultimate guide for fall and winter cycling as well as our top 10 must-haves for summer cycling for a rundown of the gear you should be stocking in your kit). The S-LENS VZUM ™ ultra-lightweight polycarbonate interchangeable lenses, for example, were designed with a singular goal: To provide athletes - or amateur cyclists, like us - with the ultimate visual experience in all weather conditions and on all terrains.

Last but certainly not least, we would be kidding ourselves if we neglected to praise their aesthetic appeal. As a matter of fact, we love their style so much so that we frequently sport our cycling sunglasses even off the saddle (we suppose you could say they are multi-purpose!). We're strong advocates of sporting sunglasses in all conditions while riding as they provide protection against bugs, dirt, and whatever that guy or gal ahead of you is throwing backwards. So they might as well be a pair that gives you some cool factor, right?

State-of-the-Art Interchangeable Lenses

The brand is famous for its state-of-the-art interchangeable lenses. The VZUM lens is the high definition lens by ALBA Optics. In particular, the VZUM ™ F-LENS technology is an impressive interchangeable photochromatic lens that adapts itself to the intensity of the light present in the environment.

In practice, this means that the lens automatically changes colour, which protects against harmful UV rays. What's more, their temporary transformation takes place in a short period of time, and is gradual and independent of any atmospheric factors. The optical strain is reduced to a minimum and the lenses remain active even on a cloudy day. A single pair of interchangeable lenses can, therefore, equip you for all riding conditions.

Read more about the Alba Optics lens system.

Shop ALBA Optics sunglasses in Canada with NOMAD.