Endurance Tap was founded in 2014 by co-founders, Pat and Matt, to solve a need in sports nutrition: Create an energy gel made of real food ingredients. As amateur endurance athletes trying to live a healthy lifestyle, they wanted to steer clear of consuming energy gels that they considered 'junk food'.
A few months and many experiments later, Pat and Matt launched their salted maple energy gel. Their goal? To create the best energy gel on the market (they would say they nailed it). Their maple syrup, sea salt, and ginger gel worked out better than their processed competitors:
Endurance Tap has built a mighty fan base from the get go, and they've been growing steadily ever since.
As the brand grew from its humble beginnings, Pat and Matt, and the broader Endurance Tap team, grappled with the company's environmental impact. With every gel sold, the company was contributing more plastic to our planet's environmental crisis. The thought that training and racing could be detrimental to the environment, too, did not sit well with them.
So! They searched for biodegradable or recyclable packaging for the Endurance Tap pouches. While it's just not possible (yet), they are taking other actions:
Now that's something we can all be proud of!
Today, the company's values are three-fold:
There's a lot to love about Endurance Tap.
Endurance Tap energy gels are simple: They contain three ingredients, are all natural and easy to digest, and contain everything we need to fuel our monster training session or races. With Endurance Tap energy gels, we know we can satisfy our nutritional needs without any unpronounceable ingredients, we won't run into awful stomach troubles, and it isn't messy (it has a cap!). Plus, have we mentioned that it's yummy?
When we feel like we need an extra kick to get us going, we opt for the Endurance Tap with caffeine. It features the same yummy taste and high-quality ingredients we know and love with the addition of 35mg of caffeine from green coffee bean extract.
Among the key benefits of Endurance Tap energy gels are:
Shop Endurance Tap in Canada with NOMAD.